Imperial is a wholly owned subsidiary of the mutli billion dollar Hong Kong based Development and Holding company, HKR Limited.
Imperial is a company developed on the platform of supplying world class bathroom and kitchen fixtures to the major commercial and residential construction, new home building and home renovations industries. The manufacturing foundations of the Imperial brands global operations are two Vitreous China Manufacturing facilities, located in Dachong, Gaungdong Province Southern China and Middlewich in the English midlands. Both facilities are capable of producing 1.5m pieces of total capacity annually, the Middlewich facility is also supported by a Fine Fire Clay production facility capable of producing the more intricate designs now in demand globally.
The Imperial production facilities are supported by commercialized operations in the United Kingdom, the United States of America , Canada and Australasia. The Imperial brand is pleased to have established a commanding position in the Australian market place.
The Imperial marketing platform is built off the back of supply products of a very high quality, yet offering the consumer modern day affordable pricing. “Affordable Luxury” being the company marketing catch cry. Imperial not only offers a high level of quality but also backs the product by offering a 10 year warranty for on all vitreous china products. At the same time the Imperial product is endorsed by a Nationally established infrastructure program which sustains the distribution partnerships and consumers alike.
In Australia the Imperial operations are managed via the Head Office facility which is located in Melbourne, State based branches are strategically positioned in Melbourne, Sydney, Brisbane and Perth, including rural outlets in country locations in every state and territory. The Australian operations are supported by warehousing facilities in all major capitals to ensure supply chain efficiencies. A superior level of service levels is always offered and maintained to our clients, no matter where they are located. Most importantly also the Imperial operations in Australia supports the after sales and service of its products with a Nationally established network of service contractors that can be called on 7 days a week to service clients and end users.
Imperial is very proud of its achievements on the Global stage of Vitreous China bathroom product manufacturing, sales and marketing, but they are not stopping there. The Imperial business plan includes further expansion of its global operations with acquisitions of more production facilities in support of further market development initiatives throughout key markets around the world. Imperial is a brand through horizontal and vertical integration is on the up and up!